1 min read

The "Is It" Close

The "Is It" Close

It’s Never the Price!

MAKE IT HAPPEN by ELIMINATING OBJECTIONS! We all know that one customer, the one so anxious to get in to see the vehicle and then at the end of the visit changes their mind. What happened? Is it the car…is it equipment…is it the color? Buyers come in with lists of reasons not to buy and so many deals are ruined by the inability to eliminate these objections. Quick hint- IT’S NEVER THE PRICE! Try out my ‘Is It’ close, and let me know how this close worked!