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In Dealership Training Programs

Exclusive Live Training That Sets You Apart, Right in Your Store

Give your team a live training experience that’s all about pushing boundaries and setting new standards in the automotive industry. Our in-dealership training programs are designed for your team's unique dynamics and are a catalyst for excellence. With sessions that transform everyday challenges into opportunities for growth, we're here to ensure your dealership not only meets the mark but surpasses it with flying colors.

What’s in store for your team?

  • Overcome objections with confidence.
  • Efficiently manage incoming digital leads.
  • Re-engage unsold showroom visitors.
  • Secure solid appointments.
  • Master the art of handling inbound phone calls.

Explore Our Comprehensive Training Modules

Outbound Activity

  • Creating effective messages
  • Power prospecting techniques
  • Household prospecting strategies
  • Using effective email templates
  • Advanced data mining
  • Over 20 outbound call strategies
  • Secrets to selling 20+ units a month

What our customers have to say about us

  • Since our sales department underwent the comprehensive training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques, combined with a deep dive into customer psychology, has empowered our team to achieve and surpass our sales targets consistently. The training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals with greater efficiency. This program has not only boosted our sales figures but also significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this training has had on our team and our business.

    GSM

    Large Midwest Dealership

  • ATN's training program has been a game-changer for our dealership's finance department. The training has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We have dramatically increased our backend profits. Our finance department is now more confident and competent, directly contributing to an increase in customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance.

    GM

    Mid-size Dealership East Coast

  • Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our approach to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. ATN's program has not only boosted our sales figures but also enhanced our reputation for excellence in customer service.

    Dealer Principal

    Large Dealer West Coast

  • Since our sales department underwent the comprehensive training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques, combined with a deep dive into customer psychology, has empowered our team to achieve and surpass our sales targets consistently. The training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals with greater efficiency. This program has not only boosted our sales figures but also significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this training has had on our team and our business.

    GSM

    Large Midwest Dealership

  • ATN's training program has been a game-changer for our dealership's finance department. The training has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We have dramatically increased our backend profits. Our finance department is now more confident and competent, directly contributing to an increase in customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance.

    GM

    Mid-size Dealership East Coast

  • Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our approach to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. ATN's program has not only boosted our sales figures but also enhanced our reputation for excellence in customer service.

    Dealer Principal

    Large Dealer West Coast

Showroom Sales Process

  • Tailored showroom sales processes
  • Warm greetings and VIP arrival experiences
  • Fast-track sales closing methods
  • Engaging demo processes
  • Sales communication and kinetics
  • In-depth needs assessment
  • Early manager introductions

Inbound Activity

  • Mastering phone-ups
  • Setting solid appointments
  • Overcoming any objection
  • Long-term follow-up strategies
  • Effective qualifying techniques
  • Re-engaging unsold showroom traffic
  • Capitalizing on the service drive

Digital Lead Management

  • Navigating the text circle
  • Handling used digital leads
  • Connecting personally with customers
  • Streamlining digital prospect handoff to sales
  • Optimizing the selection process
  • Implementing efficient workflows
  • Mastering time management and daily work plans

Why Choose Our In-Store Training Sessions?

  1. Widely Accessible: With availability across the US, Canada, and Australia, each of our training sessions is customized to meet the unique challenges and opportunities of your local market.
  2. Customized Learning: Each session is tailored to your dealership's specific needs, ensuring relevant and impactful learning experiences.
  3. Ongoing Support: Complement in-store training with our ATN Virtual Training courses for sustained improvement and success.
  4. Expertise You Can Trust: With over 40 years in the automotive training business, our certified master trainers bring unparalleled knowledge and insights to every session.

Over 12,000 Dealerships Trained and Counting!

Ready to Transform Your Dealership?

Join the ranks of successful dealerships that have leveraged our training to reach new heights. Whether it's mastering sales calls, optimizing digital lead management, or refining your showroom sales process, our in-dealership training programs are the key to unlocking your team's potential and driving your dealership forward.

Contact us today!

What Our Clients Say

Since our sales department underwent the comprehensive automotive sales training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques and a deep dive into customer psychology has empowered our team to consistently achieve and surpass our sales targets. The automotive sales consultant training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals more efficiently. This program has boosted our sales figures and significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this car sales training has had on our team and our business.
ATN's car sales training program has been a game-changer for our dealership's finance department. The comprehensive automotive industry sales training provided by ATN has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We've seen a dramatic increase in backend profits, and our finance team now operates with greater confidence and competence, leading to higher customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance, integrating insights from online automotive sales training to stay ahead in a competitive market.
Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our strategy to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales, effectively aligning with the automotive sales process. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. Additionally, the insights gained from automotive industry sales training have enhanced our overall strategy, boosting our sales figures and enhancing our reputation for excellence in customer service.