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Estimate Car Trade-In Value

How to Estimate Car Trade-In Value for Possible Customers?

Every customer walking into your dealership with a car to trade in is an opportunity—not just for sale, but to win a customer for life. They’re looking for more than just a new car; they want a dealership that values them and their current car fairly. Understanding how

Automotive Online vs In-Person Training

Automotive Online vs In-Person Training: Which Automotive Training is Better?

Automotive BDC Best Practices

Automotive BDC Best Practices: Elevate Your Dealership’s Customer Experience and Sales

Ways to Achieve Great Service Excellence with Automotive Customer Service

10 Ways to Achieve Great Service Excellence with Automotive Customer Service

Automotive Dealership Customer Retention Tactics

Automotive Dealership Customer Retention Tactics: Building Long-Term Loyalty in Automotive Sales

Streamline Accounting for Car Dealerships

How Can You Streamline Accounting for Car Dealerships? A-Step-by-Step Guide

Car Sales Negotiation Tips

8 High-Value Car Sales Negotiation Tips that Every Car Salesperson Should Know

ATN

How Do Car Dealerships Make Money?

How Do Car Dealerships Make Money?

If you know one thing about Americans, it’s that they love their cars. That’s one reason why there are at least 16,676 car dealerships in the US, and some are more profitable than others. Fortunately, the key to their success is not secret information! So, how do

Your Guide to Professional Phone Etiquette During Sales Calls

Your Guide to Professional Phone Etiquette During Sales Calls

6 Tips for How to Sell Your Car Online

6 Tips for How to Sell Your Car Online

How to Sell Cars Ethically at a Used Vehicle Dealership

How to Sell Cars Ethically at a Used Vehicle Dealership

How to Create a Successful Digital Marketing Strategy for Your Car Dealership

How to Create a Successful Digital Marketing Strategy for Your Car Dealership

How to Generate Leads for Your Car Dealership

How to Generate Leads for Your Car Dealership

6 Tips on Creating a Sales Strategy for Automotive Dealerships

6 Tips on Creating a Sales Strategy for Automotive Dealerships

Tom Stuker

Phone Scripts for Car Dealership Sales

20 High-Impact Phone Scripts for Car Dealership Sales Success

Mastering the outbound call is undeniably crucial in automotive sales, but let’s be honest – not every salesperson is a born charmer on the phone. That’s where Tom Stuker’s game-changing car sales phone scripts swoop in to transform your team’s performance. With over three decades of industry

Become A Better A Leader

Become A Better A Leader

Avoid These 5 Common BDC Mistakes

Avoid These 5 Common BDC Mistakes

The World's Most Frequent Flyer - Tom Stuker

The World's Most Frequent Flyer - Tom Stuker

Digital Lead Conversion: How to Get Your Customers From Their Keyboard To Your Showroom

Digital Lead Conversion: How to Get Your Customers From Their Keyboard To Your Showroom

Boost Dealership BDC Profits Using Key Tracking & Reporting Techniques

Boost Dealership BDC Profits Using Key Tracking & Reporting Techniques

2018 Stuker TNP Bootcamps

2018 Stuker TNP Bootcamps

Stuker Training

Become A Better A Leader

Become A Better A Leader

Once a leader makes the choice to lead, they must learn to differentiate between leadership and management. The variance between a good leader and a good manager is what—and who—is managed. An average manager completes tasks, coaches the troops, and shares a vision. A good leader inspires people,

Avoid These 5 Common BDC Mistakes

Avoid These 5 Common BDC Mistakes

BDC Expert Insider Special: From 4 to 30 Units

BDC Expert Insider Special: From 4 to 30 Units

Stuker at Northwood University International Auto Show October 6-8th, 2017

Stuker at Northwood University International Auto Show October 6-8th, 2017

Selling Challenges in Today's Market

Selling Challenges in Today's Market

The Power of the Pin

The Power of the Pin

Lower Your Safety Net- Plan For Success

Lower Your Safety Net- Plan For Success

Sales Training

More

20 High-Impact Phone Scripts for Car Dealership Sales Success

2018 Stuker TNP Bootcamps

Stuker at Northwood University International Auto Show October 6-8th, 2017

Stuker Training at Marketplace Master

The Power of the Pin

dealership training

More

Become A Better A Leader

Avoid These 5 Common BDC Mistakes

BDC Expert Insider Special: From 4 to 30 Units

Digital Lead Conversion: How to Get Your Customers From Their Keyboard To Your Showroom

Boost Dealership BDC Profits Using Key Tracking & Reporting Techniques

Sales

More

20 High-Impact Phone Scripts for Car Dealership Sales Success

Selling Challenges in Today's Market

Stuker Training at Marketplace Master

The Power of the Pin

Lower Your Safety Net- Plan For Success

What Our Clients Say

Since our sales department underwent the comprehensive automotive sales training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques and a deep dive into customer psychology has empowered our team to consistently achieve and surpass our sales targets. The automotive sales consultant training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals more efficiently. This program has boosted our sales figures and significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this car sales training has had on our team and our business.

Dealer Principal

Large Midwest Dealership

ATN's car sales training program has been a game-changer for our dealership's finance department. The comprehensive automotive industry sales training provided by ATN has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We've seen a dramatic increase in backend profits, and our finance team now operates with greater confidence and competence, leading to higher customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance, integrating insights from online automotive sales training to stay ahead in a competitive market.

General Manager

Mid-size Dealership East Coast

Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our strategy to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales, effectively aligning with the automotive sales process. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. Additionally, the insights gained from automotive industry sales training have enhanced our overall strategy, boosting our sales figures and enhancing our reputation for excellence in customer service.

Dealer Principal

Larger Dealer West Coast