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Automotive Training Network

Automotive Training Network

Cradle-to-Grave

Cradle-to-grave is a term used in the automotive industry to describe a sales model where a single salesperson manages the entire customer journey from the initial point of contact through the completion of the sale and beyond. This includes lead generation, appointment setting, presenting vehicles, negotiating deals, handling financing, and
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Cost Per Thousand

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Cost Per Conversion

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Cost Per Click

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Cost Per Acquisition

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Conversion Rate

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Controller

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