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About Tom Stuker

Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.

Armored with the incredible passion and desire to “make it right” the Stuker philosophy is transferred throughout every teaching opportunity. Stuker’s proven techniques are so successful that other well-known trainers still teach from his playbook. In fact, Stuker trained many of today’s well-known sales trainers (including Grant Cardone, Alan Ram & Jerry Thibeau) making him the, “trainers’ trainer.”

For the past three decades, Stuker’s creative vision has transformed over 15,000 dealerships worldwide – developing sales teams, improving sales processes and increasing overall profitability. Tom’s appearances in major publications, news broadcasts, automotive conventions and other media outlets not only motivate his global network, but make him a respected legend in the industry. Stuker has been featured on TODAY, Fox News, ABC’s 20/20, CNN and Nightline. Tom has also appeared as an industry keynote speaker at AADA, NADA, CBT News, Auto Dealer Live (The BDC Boardroom) and Digital Dealer.

“By combining legacy sales practices with modern-day technologies and sales methods, I teach proven techniques that have transformed many sales careers. I have a solution for every sales situation that you could ever imagine!”

  • FOUNDER OF THE BDC CONCEPT
  • WORLD RENOWNED DEALERSHIP CONSULTANT
  • KNOWN TO MANY AS THE PHONE KING
  • AUTHOR OF GUARANTEED SALES SUCCESS
  • STAR OF REALITY SHOW CAR LOT RESCUE
  • UNITED’S 17 MILLION MILE FLIER
  • HOST OF CBT NEWS THE TOM STUKER SHOW
  • RATED #1 SPEAKER AND WORKSHOP AT SEVERAL NADA, CANADIAN AND AUSTRALIAN CONVENTIONS

Founded in 1980, Stuker Training provides an extensive selection of training and support products covering all areas of the dealership. From in-house dealership training to on-the-road workshops, dealer’s have a variety of training solutions to choose from. Any dealership can build a winning sales team or any individual can increase their pay by utilizing Stuker’s tried-and-true techniques.

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In the late 1980s, Stuker started the BDC Concept utilizing in-house telephone specialists and at the same time started the first Phone Sales Boot camp, “Take No Prisoners,” now widely used by many training companies. More sales professionals use Stuker training techniques than any other method. They realize how effective these techniques are when followed daily and have experienced dramatic improvements in both their productivity and personal income. Through in-house training, local workshops and webinars, Stuker has utilized the “soft sell/smartsell” approach, including proven techniques for prospecting, handling customers, overcoming objections, and using the telephone effectively to maximize the sales opportunity.

What Our Clients Say

Since our sales department underwent the comprehensive automotive sales training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques and a deep dive into customer psychology has empowered our team to consistently achieve and surpass our sales targets. The automotive sales consultant training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals more efficiently. This program has boosted our sales figures and significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this car sales training has had on our team and our business.
ATN's car sales training program has been a game-changer for our dealership's finance department. The comprehensive automotive industry sales training provided by ATN has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We've seen a dramatic increase in backend profits, and our finance team now operates with greater confidence and competence, leading to higher customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance, integrating insights from online automotive sales training to stay ahead in a competitive market.
Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our strategy to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales, effectively aligning with the automotive sales process. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. Additionally, the insights gained from automotive industry sales training have enhanced our overall strategy, boosting our sales figures and enhancing our reputation for excellence in customer service.