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About Mark Gilbert ATN

Mark Gilbert, CEO at Automotive Training Network (ATN) since 2012, brings over thirty years of extensive experience in business operations, sales, marketing, and communications. He is the visionary behind The Balanced Selling Programme, introduced in 1988, which laid the foundation for the innovative Customer First Sales Process unveiled in 2002.

Gilbert’s entrepreneurial journey began in Northern California, where he successfully owned and operated up to seven auto dealerships. This set the stage for his pivotal role as a principal partner at ATN. His expertise extends beyond creating successful sales strategies; he is also well-versed in behavioral psychology and personality profiling.

As a seasoned speaker and trainer, Gilbert has led over 200 seminars and training programs globally. His insights are sought after by prestigious organizations such as the National Auto Dealers Association and major corporations, including Sandy Corporation, Columbia Ultimate Business Systems, Landa Corp, and Ford Motor Company. His ability to direct large-scale manager training retreats and specialized dealership skills training sessions for up to 300 participants showcases his versatile leadership and educational skills.

Beyond his professional endeavors, Gilbert is a PADI Certified Dive Instructor, a former college basketball official, and an avid pilot with a turbine engine rating. His passion for travel is evident in the hundreds of thousands of air miles he logs annually, ensuring he stays closely connected with clients and partners worldwide. He enjoys spending quality time in the Hawaiian Islands with his wife Susie, their five children, and seven grandchildren.

What Our Clients Say

Since our sales department underwent the comprehensive training program provided by ATN, the transformation has been nothing short of remarkable. The hands-on approach to sales techniques, combined with a deep dive into customer psychology, has empowered our team to achieve and surpass our sales targets consistently. The training has fostered a new level of confidence and expertise among our sales staff, enabling them to connect with customers more effectively and close deals with greater efficiency. This program has not only boosted our sales figures but also significantly enhanced the overall customer experience at our dealership. We are immensely grateful for the positive impact this training has had on our team and our business.
ATN's training program has been a game-changer for our dealership's finance department. The training has not only improved our efficiency and compliance but also significantly enhanced our ability to offer customers the best financing options tailored to their needs. We have dramatically increased our backend profits. Our finance department is now more confident and competent, directly contributing to an increase in customer satisfaction and loyalty. Thanks to ATN, we're setting new standards in automotive finance.
Implementing ATN's lead management training program has revolutionized the way our dealership handles digital leads. Before ATN, our approach to lead management was inconsistent and often ineffective, resulting in missed opportunities and lost sales. The training provided by ATN equipped our sales team with cutting-edge techniques for tracking, nurturing, and converting leads into sales. The tools and strategies introduced have dramatically increased our conversion rates and maximized our sales potential. Our team now operates with a level of precision and professionalism that sets us apart in the competitive automotive market. ATN's program has not only boosted our sales figures but also enhanced our reputation for excellence in customer service.