Mark Gilbert, CEO at Automotive Training Network (ATN) since 2012, brings over thirty years of extensive experience in business operations, sales, marketing, and communications. He is the visionary behind The Balanced Selling Programme, introduced in 1988, which laid the foundation for the innovative Customer First Sales Process unveiled in 2002.

Gilbert’s entrepreneurial journey began in Northern California, where he successfully owned and operated up to seven auto dealerships. This set the stage for his pivotal role as a principal partner at ATN. His expertise extends beyond creating successful sales strategies; he is also well-versed in behavioral psychology and personality profiling.

As a seasoned speaker and trainer, Gilbert has led over 200 seminars and training programs globally. His insights are sought after by prestigious organizations such as the National Auto Dealers Association and major corporations, including Sandy Corporation, Columbia Ultimate Business Systems, Landa Corp, and Ford Motor Company. His ability to direct large-scale manager training retreats and specialized dealership skills training sessions for up to 300 participants showcases his versatile leadership and educational skills.

Beyond his professional endeavors, Gilbert is a PADI Certified Dive Instructor, a former college basketball official, and an avid pilot with a turbine engine rating. His passion for travel is evident in the hundreds of thousands of air miles he logs annually, ensuring he stays closely connected with clients and partners worldwide. He enjoys spending quality time in the Hawaiian Islands with his wife Susie, their five children, and seven grandchildren.